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PRODUCER SERIES (Producing Track): Development 102 (2 of 3)

  • DoubleTree by Hilton Hotel Atlanta 4156 Lavista Road Atlanta, GA, 30084 United States (map)
ATLFS-Producer Series Cover2.jpg

PRODUCER SERIES (Producing Track): Development 102 (2 of 3)

DATE: 11/2/19
TIME: 9:30am - 1:30pm
LOCATION: DoubleTree by Hilton Hotel Atlanta - Northlake (4156 LaVista Road, Atlanta, Georgia 30084)
PRICE: $150 Standard/$120 Member | All 6 Classes $1000 Standard/ $800 Member
Producing Track Only (All 3 Classes $500/Standard/ $400 Member)

This fall, we're offering two different series of three classes each for producers, independent filmmakers, and content creators - The Producing Track and The Budgeting Track. 


Interested in understanding the job of a Producer? Looking to raise funds for a project or manage yours effectively and efficiently? Producing, production managing, or working as a 1st AD on an indie short, feature, or series? 

These two series of workshops will cover the basics - what does a producer do, crew positions, definitions, responsibilities, and hierarchy, what is development, what it entails, and why it’s the most important part of the process, how to breakdown, schedule, and budget your movie, what should be included in a business proposal and why. We’ll discuss the basics from concept to completion to give you a leg up on your next project. If you don’t have a current project to workshop in the Budgeting Track, one will be provided. 

It is highly recommended that you take all three classes in each series, and taking both series will greatly expand your knowledge of the business of production. Each class lays the foundation for the next. 

For example, you can’t schedule your movie without a breakdown and you can’t budget your movie without a schedule. And if you don’t understand the role of a producer and the development process, it’s highly unlikely that you will craft a business proposal with the elements needed to raise the funds for your project or ultimately get distribution that is favorable to investor ROI. 


Development is more than just rewrites. Development is the stage between idea and execution - execution beginning in pre-production. While it does include developing your idea, fleshing out your characters, and the inevitable rewrites, it’s also the stage when you determine who your audience is, how to reach that audience, the best casting choices for the genre/audience, who distributes or broadcasts these types of shows, how to get them on board or “invested” in your idea, what a marketing campaign or lookbook should look like, what can the market bear from a budget standpoint, how to build an audience before you begin filming, is a film market or festival strategy best, among other things. Proper development can make or break your chances of raising funds, finding a recognizable cast, getting the best crew and equipment necessary, and finding distribution. Proper development is crucial to success.